The paper guide
Need a feel?
Glossy or matt? Shiny or opaque? Paper thickness?
With so many options and combinations available, making the right choice for your project can be the difference between success and just another printed piece.
Choose the right paper for your business
There are two standard, basic types of paper: Coated and Uncoated.
It has a clay coating which gives it a smooth finish. Within the coated kinds of paper, we offer Glossy and Matt. Glossy paper has a shiny finish, while Matt tends to have a slight shine wherever the ink is printed, while the unprinted (white) areas have no shine.
It has no coating — so the surface is rougher and absorbs more ink. They are easy to write on, and ideal for products like Letterheads or Greeting cards. Uncoated papers are not good for printing photos/pictures, because the colours will end up softer, more natural-looking. We have a range of premium uncoated papers, which are higher quality, have a smoother surface, and are available in different colours.
Understanding paper thickness
Paper weights are measured in GSM or g/m2 which is short for grams per square meter. It indicates the weight of a square metre of paper. In general, the higher the GSM rating the heavier and thicker (more rigid) the paper will be. If the number is lower, the paper will be lighter.
Guide to the paper weights
We’ve prepared a scale to give you an idea of some paper thicknesses and typical uses.
Thin Paper Stock
Thick Paper Stock
|GSM Paper||Type of Use|
|80 - 100gsm||Perfect for everyday use or internal presentation — type applications.|
|100 - 125gsm||Most common with executive documents, correspondence and mailings.|
|130 - 170gsm||Popular with flyers, leaflets, menus, and inside pages of booklet / catalogues|
|170 - 200gsm||Thicker, more durable, higher quality posters and flyers.|
|250 - 300gsm||Commonly used for booklet / catalogue cover pages.|
|300 - 400gsm||Standard stock weight for postcards, folders and standard business cards.|
|400 - 550gsm||Thicker and luxurious quality stocks for business cards.|