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Tips & Tricks

Folded pamphlets

Folded pamphlets

Choosing the right fold for your pamphlet is alot like riding a bicycle, the first few times it’s a little tricky but with a little practice you get the hang of it and you’re ready to go. When trying to decide what type of fold you want for your pamphlet or brochure, it’s usually a good idea to think about what kind of content will go inside, who your target audience is and how they will be used.

Like a pair of stabilisers (or training wheels),we have prepared some information to assist you when you put together your folded pamphlet designs. You’ll read about the different types of folds, how they differ and their size specs.

Half-fold or bi-fold

The simplest of the fold types which goes by many names. It has a single fold that divides the paper into two equal parts., resulting in 4 same width panels (2 on the front, 2 on the back). When used with flyer stock papers, half-fold pamphlets are perfect for marketing sales or event promotions. With thicker card stock papers, it can be used to create double size business cards, point cards or greeting cards.

Outside

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Outside

BOTTOM

Inside

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Inside

BOTTOM

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After Folding

After

Trifold, or letter fold

A trifold is a type of fold that uses two parallel folds to create six panels on a sheet (3 panels per side). Two of the panels have the same width, but the innermost folding panel is 3mm less wide than the outer two. This panel that folds in the inside needs to be less wide to prevent the paper from buckling when the pamphlet is closed.

The trifold pamphlet offers six panels to organise information into the different panels. They are really popular because you can tell your story visually through the panels, guiding a prospective customer through your presentation. Trifolds are commonly used for marketing events, mailing campaigns, product or sales promotional materials, or compact company profiles.

Outside

TOP

Outside

BOTTOM

Inside

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Inside

BOTTOM

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After Folding

After
Attention

For us to trifold your data correctly, you need to label the following:

1) Which will be the Outside Front panel and the Outside Back panel.

2) Where does it need to fold? Mark the folding line with a guide.

Z-fold, or zig-zag fold

A Z-fold is created by folding a paper back and forth, to create a ‘Z’ shape (if seen from above). Because there is no inner folding panel (compared to a trifold),the panels can be the same width. The Z-fold brochure contains two parallel folds, each folding in opposite directions like an accordion.

Z-fold pamphlets most commonly open from left to right, though it’s not unusual to have them open from right to left when designing for Middle Eastern or Asian languages. Z-fold brochures make great step-by-step information guide, and can also be used for designs that take up the entire width of the document when opened.

Outside

TOP

Outside

BOTTOM

Inside

TOP

Inside

BOTTOM

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After Folding

After

Outside

TOP

Outside

BOTTOM

Inside

TOP

Inside

BOTTOM

Right Arrow

After Folding

After
Attention

For us to Z-fold your data correctly, you need to label the following:

1) Which will be the Outside Front panel and the Outside Back panel.

2) Where does it need to fold? Mark the folding line with a guide.

3) The direction of the fold. Will it be a Mountain Fold (Λ) or a Valley Fold (V)?

Folding Guidelines

There are many ways to fold printed pieces of paper. The way they fold and unfold can be an essential factor to the presentation of your layout or design. Below are a list of standard paper sizes and folding pitch measurements should you want to create custom sized folded brochures.

Half folds

Outside

Open Size

Width Height
A6 148 100
B6 182 128
A5 210 148
CD x 2 240 120
B5 257 182
A4 297 210
B4 364 257
A3 420 297
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Inside

Final Size

Width Height
A7 74 100
B7 91 128
A6 105 148
CD 120 120
B6 128.5 182
A5 148.5 210
B5 182 257
A4 210 297
After

Panels

Width
74 • 74
91 • 91
105 • 105
120 • 120
128.5 • 128.5
148.5 • 148.5
182 • 182
210 • 210

Trifolds

Outside

Open Size

Width Height
A5 148 210
B5 182 257
A4 210 297
CD x 3 120 357
A5 x 3 210 441
B4 257 364
A3 297 420
A4 x 3 297 627
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Inside

Final Size

Width Height
71 148
87 182
100 210
CD 120 120
A5 148 210
122.5 257
141 297
A4 210 297
After

Panels

Width
71 • 71 • 68
87 • 87 • 83
100 • 100 • 97
120 • 120 • 117
148 • 148 • 145
122.5 • 122.5 • 119
141 • 141 • 138
210 • 210 • 207

Z-folds

Outside

Open Size

Width Height
A5 148 210
B5 182 257
A4 210 297
CD x 3 120 357
A5 x 3 210 441
B4 257 364
A3 297 420
A4 x 3 297 627
Right Arrow
Inside

Final Size

Width Height
71 148
85.7 182
99 210
CD 119 120
A5 147 210
121.4 257
140 297
A4 209 297
After

Panels

Width
70 • 70 • 70
85.6 • 85.7 • 85.7
99 • 99 • 99
119 • 119 • 119
147 • 147 • 147
121.3 • 121.3 • 121.4
140 • 140 • 140
209 • 209 • 209

Note: When submitting data to be folded, your artwork should be setup up to the open size. For example, if you want to print an Z-fold A4 brochure, don’t send us 6 99x210mm files. Download our free layout templates to set your design up. Otherwise we may have to charge you additional artworking fees to set up the data up for you.

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